Nothing perks up the heads of Rustic’s hardworking employees quicker than sweets entering the studio. Whether it’s candy apples, chocolate covered cheesecake on a stick (yes- it really does exist!) or cream horns- a house favourite, you’re sure to spot a mouth-watering treat upon every twist and turn. There have been recent comments about some minor pound-packing from all our delicious indulgences, but believe us when we say it’s worth it!
The excitement at Rustic doesn’t stop at the rebranding of our company; we’ve done more than just adopt a new name. With a fresh step into the new year, we felt it was a necessity to deck out our studio in order to embrace Rustic’s new mantra. With retro decor, a gaming zone, a pool table and a chalkboard wall to let our creativity run free, we are without a doubt the most stylish office space in town- and yes, that includes Google!
And as we all know, a successful business is reliant on a strong team dynamic. We love the work we do, but believe it is equally important to feel the same passion about the people you work with. That’s why we planned a team bonding event (although our ETD is TBD- as our clients and deadlines come first). Naturally we chose Vegas, the perfect place to feed our mutual obsessions: theatre, shopping, and world class dining.
Websters’ first definition of Rustic is “of, relating to or suitable for the country.” As those of us who’ve spent a fair portion our lives kicking around rural Ontario will readily attest, “of or relating to the country” generally means a constant barrage of small, furry animals. It’s in this spirit that we’d like to take a minute and introduce everybody to the smallest unofficial member of our team. Ladies and gentlemen, meet Porkchop:
Almost a year ago he started hanging around the shrub out front of the office and, barring the odd day here and there, has been coming back regularly ever since. Not only does the little fellow provide a few minutes of entertainment here and there, but it’s hard to keep the smile off our faces while explaining to stoppers by why we usually have a large bag of peanuts or wild bird seed sitting by the front door.
Every now and then Porkchop will be joined by his partner in crime Mike Tyson (so named because, well… Look at poor Porkchop’s ear) or, an even rarer occurrence, a chipmunk we’ve taken to calling Bruce. Quite often this motley trio have provided us a few seconds to clear our minds and refocus when things get a little heavy and the entire team has voted unanimously to name Porkchop Rustic Creative’s unofficial mascot.
The images below are a common sight to all who sit at the front of the office and can normally be seen after hearing a gentle rapping on the glass:
Here at Rustic we like to express our creativity in a variety of ways. Whether it be through a team brainstorming session, a casual critique of a new film, or in last Thursdays’ case – an amazing culinary feast!
Those of us who had experienced the Rustic BBQ-fests in the past were looking forward to some old favourites and new treats (all cooked by the Rustic president, aka “chef”, Steve Doiron). But almost as good as the feast was the look on the faces of our new team mates when they saw what was in store: steaks and salad, BBQ’d bruschetta, antipasto platters, gourmet cheeses and delicious tuna tartar.
Here in the studio, big things are happening! We are in the process of rebranding our agency from Doiron Group – what our clients know us as – to Rustic Creative. A year ago the team set out to rebrand our organization and we’re happy to finally unveil our new identity. We feel that the new Rustic identity best represents our style and approach to marketing and design.
President Steve Doiron is thrilled to announce that 2011 will be one of Rustic’s busiest years ever, along with the exciting addition of three new team members! Rustic has invited Paul, Brad, and Stephanie on board; individuals that are certain to have a positive impact on our teams’ dynamic and portfolio.
Rustic is charged up and ready to undergo an incredible year. Be sure to look out for frequent updates on what’s going on at Rustic (we’re in the process of some incredible interior design in the studio!), and check out one of our biggest passions – our Local Harvest website – this spring, for new mouth-watering posts and episodes.
Since starting at Rustic almost two years ago, one of my favourite parts of my job is that whenever we find ourselves facing some downtime we’re encouraged to wander off on tangents. After getting Local Harvest up and running, we’d been bandying about the idea of building an appliance that would allow for a simple and non-invasive way of posting updates to Twitter. After a couple days of research and a few more waiting with bated breath, all the parts had arrived and my normally clean-ish desk was turned into a mess of components, wires and many other indicators that a geeky good time is being had.
As time passed, the eclectic collection of bits and pieces arranged themselves into a functioning unit. The first iteration of the hardware was extremely simple: Driven by 3 buttons (Up, Down and Tweet) it kept the end user in the loop by sending status messages via the Arduino board’s serial console. After some testing to make sure the device was going to not only behave itself but store a useful number of pre-defined tweets, I picked up the soldering iron and got to work. Read More »
Spring is here! One of the newest and most exciting developments here at Rustic is the Local Harvest website. Here at Rustic, we are passionate about good food, whether that means visiting a local farmer’s market, attending a food festival, or even just hitting up a restaurant on a Friday afternoon, we’re always on the lookout for great food.
Local Harvest is designed to highlight the best fare the region has to offer, providing you with the resources to find out exactly what’s in season and where you can find it. We want people to discover what’s around them, because we know that some of the most fresh, natural and tasty food can be found right here in our own backyard. Local Harvest website is just one of the ways that Rustic is giving back to the community.
Having always been interested in colour theory, I thought I’d take the time to comment on the Pantone Fashion Colour Report for spring 2010. The report lists the top 10 colours for spring as well as a variety of designers who’ve utilized them in their collections. My personal favourite, titled Aurora (Pantone 12-0642), is a vibrant shade of yellow that is at once both modern and antique looking.
Releases that are as far reaching as this report really make me question how colour affects all aspects of life. Will Pantone 16-1543 spark a culinary masterpiece? Can 12-1107 revolutionize the cosmetic industry? As a designer, when will I get the chance to integrate 18-1661 into a design?
Whether you’re trying to figure out what to wear, creating design concepts, or just making a decision on what to eat, this PDF is worth checking out @ http://www.pantone.com/downloads/articles/pdfs/Pantone-FCR-sp2010f.pdf
It’s no secret that our boardroom has been transformed into a virtual UFC boxing ring, laced with Coronas, on more than one occasion with the intent of blowing off some major steam on a Friday afternoon. But not this time…
Champagne infused and on a mission to cut loose in style, Rustic hit the town on a holiday festivus extravaganza fit for a king, and by king I mean a bunch of creative hooligans primped to the max and ready to celebrate a great year. And celebrate we did!
This week brought the launch of the adult ADHD Screener; a project that we had a great time working on from start to finish.
From strategy to illustration and programming, we had a hand in all aspects of this screener.